Marketing & Brands
Divi Resorts Rolls Out Memorial Day 7-for-6 Night Deal
The limited-time promotion spans all participating Caribbean properties and targets leisure travelers with unused PTO h…
Marketing & Brands 92 stories
Marketing & Brands
bibigo Activates Korean Food Push at PGA Tour's CJ CUP Byron Nelson
The No. 1 Korean food brand in the U.S. by CJ Foods uses a live tournament platform to drive consumer trial and brand a…
Marketing & Brands
Nature's Own Cuts Ingredients 38%, Taps John Cena for Relaunch
80% of surveyed parents say they would switch bread brands for simpler ingredients, data the Thomasville, Ga. baker is …
Marketing & Brands
McCormick's French's Ties Up With Illumination for Minions Co-Brand
The #1 global mustard brand deploys entertainment IP to drive seasonal incremental volume as licensed food deals accele…
Marketing & Brands
Athletic Brewing Unveils Largest-Ever Summer Ad Push
The non-alcoholic brewer ties its summer 2026 campaign to America's 250th anniversary, targeting peak seasonal demand w…
Marketing & Brands
Busch Gardens Bets on Free Beer to Drive Summer Gate Sales
The SeaWorld Entertainment-owned parks are coupling experiential entertainment upgrades with a legacy alcohol amenity t…
Marketing & Brands
Smashburger Names CMO, Two Execs in Franchise Push
Kate Savelli joins as Chief Marketing Officer with 20-plus years of restaurant experience as the Denver chain targets n…
Marketing & Brands
Centenario Tequila Launches 'Todo o Nada' Brand Campaign
The nearly 170-year-old family-owned label, Mexico's top-selling tequila, taps director La Sister and composer Carlos M…
Marketing & Brands
McDonald's Teams With Devin Booker on Limited Nike Sneaker Drop
The app-gated sweepstakes ties a beverage purchase to an exclusive footwear release — a calculated move to drive digita…
Marketing & Brands
Kayem Pairs Hot Dogs With Fine Art in Patriotic Brand Push
The Chelsea, Mass.-based franks maker partners with the MFA Boston for an art tour reimagining U.S. history — a marketi…
Marketing & Brands
Penn Station Rebrands, Expands Menu in Growth Push
The 40-year-old fast-casual franchise drops 'East Coast Subs' from its name as it broadens its menu to capture more din…
Marketing & Brands
Bronco Wine Relaunches Rosenblum and Cycles Gladiator Brands
The California family-owned producer frames the dual relaunch as a generational repositioning, not a preservation exerc…