Marketing & Brands
Mars Locks M&M'S as Exclusive Confectionery Partner for Love Island USA
The limited-edition tie-in marks M&M'S first interactive, episode-linked pack format — a bet on shoppable entertainment…
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Marketing & Brands
Grillo's Pickles Opens LES Pop-Up in NYC Brand Push
The brand's second activation at 2 Rivington Street adds licensed merchandise and food-tour tie-ins as pickle-category …
Marketing & Brands
Dairy Queen Launches Cash Incentive to Drive Franchise Expansion
The program targets both new and existing operators, with larger payouts tied to multi-unit commitments at DQ Grill & C…
Marketing & Brands
Wingstop Launches Club Wingstop Loyalty Program
The Dallas-based chain pairs the program launch with a Maura Higgins-curated 'Club in a Box' kit, leaning further into …
Marketing & Brands
Une Femme Wines, Knopf Doubleday Launch Monthly Book Club Series
The social-media-driven giveaway series targets women consumers, pairing Une Femme canned wines with NYT bestsellers in…
Marketing & Brands
Garage Beer Launches 'American Summer' Multi-Brand Campaign
The Columbus craft brewer pairs with Utz, New Found Glory, and the Museum of American Speed in a co-branded summer push…
Marketing & Brands
Pitcher, EasyPicky Partner to Link Shelf Data to Sales Action
AI-powered retail execution platform EasyPicky integrates with Pitcher's sales enablement software to give field teams …
Marketing & Brands
Duluth Trading, Old Milwaukee Launch 12-Piece Summer Collab
The Mount Horeb, Wis. workwear brand pairs with the heritage lager label in a lifestyle push targeting value-oriented o…
Marketing & Brands
Kerrygold Launches Global 'Make It Gold' Brand Campaign
The Ornua-owned Irish dairy brand unifies its butter and cheese portfolio under a single creative platform for the firs…
Marketing & Brands
PrimoHoagies Revives Chicken Caesar LTO for Summer Season
The Philadelphia-based sandwich chain deploys a multi-format LTO strategy as franchised fast-casual operators lean on s…
Marketing & Brands
Cracker Barrel Launches Summer Sweepstakes in PR Roundup
The weekly digest spans energy, travel, and consumer brands — but F&B operators dominate the headline-grabbing promotio…
Marketing & Brands
Neptune Retail Solutions Opens CPG Channel via Kigo Loyalty Network
The deal marks the first time Neptune's digital offer inventory will reach Kigo's loyalty and media audiences — a chann…