Marketing & Brands
818 Tequila Launches $8,180 Summer Campaign Under Sazerac
The 'Best Summer Ever' activation is the first major marketing push since Sazerac took a strategic stake in the Kendall…
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Marketing & Brands
Kinder Joy Taps Stranger Things, Funko for Limited-Edition Push
The three-way licensing deal between Ferrero, Netflix and Funko arrives as confectionery brands race to convert IP nost…
Consumer Trends
Beyond Meat Enters Functional Beverage Market With New York Launch
The move signals Beyond Meat's first foray beyond protein alternatives as it targets the fast-growing functional drinks…
Product Launches & Innovation
Good Foods Adds Three Dairy Dips in Summer Shelf Push
The Pleasant Prairie brand extends a refrigerated dip portfolio that already spans guacamole and salsa into spicy tzatz…
Mergers & Acquisitions
Darigold Sells Idaho Protein Plant to Actus Nutrition
The Northwest cooperative retains a long-term whey supply agreement with Actus, linking its Sunnyside, Wash. plant to t…
Product Launches & Innovation
Paris Baguette Launches Limited Summer Menu Nationwide
The bakery-café chain adds seasonal SKUs as franchisors intensify LTO-driven traffic strategies heading into peak summe…
Product Launches & Innovation
Unreal Snacks Enters Peanut Butter Segment With Whole Foods Launch
The chocolate-free product — formulated with 33% less sugar and no artificial ingredients — marks the brand's first exp…
Marketing & Brands
EIGHT Elite Light Beer Lands Bosque Ranch Concert Deal
The clean-ingredient light beer brand gains a Western-lifestyle venue as it pushes deeper into experiential retail and …
Product Launches & Innovation
5-hour ENERGY Launches Two Donut-Flavored Limited-Edition Shots
The energy shot brand targets impulse purchase occasions with glazed-donut flavor profiles as part of a broader limited…
Marketing & Brands
Kendall-Jackson, Uncle Matt's Launch Mimosa Co-Marketing Push
The retail-focused tie-up targets premium summer entertaining occasions, linking Vintner's Reserve Brut Cuvée with Uncl…
Consumer Trends
Crystal Farms Marks 100 Years as Midwest Dairy Staple
The Minneapolis-based cheese and butter brand traces its roots to a 1926 egg operation — a rare independent centennial …
Marketing & Brands
Tropical Smoothie Cafe Runs Free-Drink Promo on Flip Flop Day
The Atlanta-based chain layers a year-of-free-smoothies sweepstakes onto the giveaway window, extending the promotional…