Product Launches & Innovation — F&B Industry News

Elijah Craig's 'whiskey vs. whisky' spelling vote, running through September 29, is the brand's latest marketing activa…

Hershey's Creme Bars arrive in 2.2 oz standard bars and 8.4 oz snack pouches at participating retailers, with sampling …

Sagamore Whiskey's Bottled in Bond Straight Rye Whiskey hits select premium retailers September 1, priced at $59.99 and…

Pepsi Prebiotic Cola launches a month-long in-chair sampling program at more than 200 Drybar shops, bundling a 30% Amaz…

Four Roses Distillery's 2026 Limited Edition Small Batch — a four-batch blend aged 14 to 23 years and bottled at 109.2 …

Bruichladdich's Octomore 17 Series spans four limited single malt expressions peated to as high as 132.1 PPM, with U.S.…

Pure Genius Protein's new Protein + Fiber shot pairs 20 grams of protein with 5 grams of prebiotic fiber in a 100-calor…

Finlays Solutions expands its advisory board to three independent directors, adding Marzetti's food service president a…

Monster Energy's Modern Warfare 4 campaign runs September 1 through March 31, 2027, spanning 16-oz. limited-edition can…

Highlandia's Rocket Peak scored 98 out of 100 in blind tasting to claim the top prize, as the brand adds Goldentea Trai…

Vale Matcha's Vale Farms project targets 200 cultivated acres and a 30,000-square-foot Oak Harbor processing facility, …

FINNSUL's Rocket Pop powdered drink mix drew more than 10,000 waitlist sign-ups before launch and cleared a quarter of …

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