Marketing & Brands
Kinder Joy Taps Stranger Things, Funko for Limited-Edition Push
The three-way licensing deal between Ferrero, Netflix and Funko arrives as confectionery brands race to convert IP nost…
Marketing & Brands 92 stories
Marketing & Brands
EIGHT Elite Light Beer Lands Bosque Ranch Concert Deal
The clean-ingredient light beer brand gains a Western-lifestyle venue as it pushes deeper into experiential retail and …
Marketing & Brands
Kendall-Jackson, Uncle Matt's Launch Mimosa Co-Marketing Push
The retail-focused tie-up targets premium summer entertaining occasions, linking Vintner's Reserve Brut Cuvée with Uncl…
Marketing & Brands
Tropical Smoothie Cafe Runs Free-Drink Promo on Flip Flop Day
The Atlanta-based chain layers a year-of-free-smoothies sweepstakes onto the giveaway window, extending the promotional…
Marketing & Brands
7-Eleven Launches FanLand Soccer Promotion Across Store Network
The campaign spans 7-Eleven, Speedway and Stripes locations and debuts tournament-themed SKUs including the GOAL-AZO Ta…
Marketing & Brands
Kung Fu Tea, Red Bull Team Up for Summer Soccer LTO
The limited-time 'Fearless Infusions' line draws on flavors from Mexico, Canada and the U.S., pairing boba with the wor…
Marketing & Brands
NCA Ties National Candy Month to U.S. 250th Anniversary Push
NCA member companies produce chocolate and candy in every U.S. state, framing the sector as a domestic manufacturing pi…
Marketing & Brands
Pinkberry Ties Up with DC's Supergirl for Summer LTO Push
The Scottsdale-based frozen yogurt chain is banking on the superhero film's June 26 theatrical debut to drive foot traf…
Marketing & Brands
Kenvue's Lactaid Bets on Pop-Ups to Drive Summer Ice Cream Sales
The dairy-sensitivity brand is pairing a celebrity partnership with Ciara Miller with experiential retail activations a…
Marketing & Brands
Argentine Beef Week Concludes with Trade Mission Across U.S.
Multi-city promotional campaign brings together exporters, importers, and industry professionals to strengthen market p…
Marketing & Brands
Pepsi Debuts Soccer Campaign Ahead of Champions League Final
PepsiCo launches "Soccer Deserves Pepsi" spots featuring Beckham and Ochoa during Arsenal-PSG matchup, with summer-long…
Marketing & Brands
Tropical Smoothie Cafe Signs Banana Ball League Sponsorship
The Atlanta-based café chain ties a seasonal LTO and in-stadium presence to the Banana Ball Championship League's sold-…