Marketing & Brands
Carvel Ties 4-SKU Campfire Treats Line to Camp Rock 3
Carvel's Campfire Treats collection — Toasted Marshmallow Soft Serve, S'mores Scooped, S'mores Sundae Dasher, and a Fly…
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Marketing & Brands
TOUS les JOURS Taps BTS Sponsorship for 4-Café NYC Push
TOUS les JOURS is converting four New York-area locations into fan destinations through August 9, pairing limited-editi…
Marketing & Brands
Zevia (ZVIA) Taps Cardi B for Biggest Campaign Push Yet
Zevia's 'Real Talk Interpreter' push hits national streaming TV, in-store displays across 39,000-plus retail locations,…
Marketing & Brands
Cornell Opens Dairy Runway Apps for Sixth Cohort
Dairy Runway, backed by the Northeast Dairy Business Innovation Center, offers early-stage food entrepreneurs prototypi…
Marketing & Brands
Ben & Jerry's Launches Razz Up! Flavor Tied to Voter Mobilization Push
Ben & Jerry's Razz Up! pairs a new ice cream flavor with a midterm election mobilization campaign, extending the Unilev…
Marketing & Brands
Schweid & Sons Launches Summer Brand Push Around Craft Beef
Schweid & Sons' Possibility Campaign frames its multi-generational ground beef craft as the foundation for both backyar…
Marketing & Brands
Mike and Ike Launches 'We Got'chew' Brand Character Platform
Just Born Quality Confections is repositioning Mike and Ike as animated character personalities in a long-term brand pl…
Marketing & Brands
Protein Pints Hides $5,000 in Prizes in National Scavenger Hunt
Protein Pints is hiding physical Golden Pints in select cities nationwide, awarding $1,000 cash plus free product for t…
Marketing & Brands
What Does Your Energy Say About You? Inside the Lotus Plant Power Philosophy
Lotus built a premium beverage brand around plant-powered energy, personal expression, and balance, treating each can a…
Marketing & Brands
Taste of Home Launches YouTube Sandwich Series
Taste of Home's new YouTube-first original series pairs comedian-chef Lindsay Ames with celebrity guests to recreate th…
Marketing & Brands
Got Beef Deploys AI Spokesperson in Lean DTC Marketing Pivot
Got Beef's AI-generated 'Granny' character is now live across social media and outdoor billboard placements as the gras…
Marketing & Brands
Bob's Red Mill Taps Influencer for Neighbor Hour Community Push
The 100% employee-owned grain brand extends its Moregetherness platform with a creator partnership aimed at driving at-…