QDOBA Rolls Out Spicy Tequila Lime Steak and Churro Chips
QDOBA launches limited-time summer menu items featuring flame-grilled steak with Cholula hot sauce and a Mexican-inspired dessert, paired with seasonal loyalty rewards.
QDOBA is introducing two limited-time menu additions this summer: Spicy Tequila Lime Steak and Churro Chips. The Spicy Tequila Lime Steak is a flame-grilled protein option featuring Cholula® Original Hot Sauce, available for burritos, bowls, and other customizable entrees. Churro Chips mark the chain's first Mexican-inspired dessert offering in over a decade, described as a snackable reimagining of the fried pastry. The rollout coincides with a new seasonal loyalty promotion called Summer Rewards on Q, which provides Rewards Members with periodic surprise benefits throughout the season. **Why It Matters:** Limited-time offerings and seasonal menu innovation remain core tactics for fast-casual chains seeking to drive traffic and test ingredient applications. The pairing of a protein innovation with dessert expansion and loyalty activation reflects a broader strategy to increase ticket size and engagement across daypart occasions.